🗓 8 classes, June 6th - August 1st (skips July 4)
🕰️ 1.5 hour sessions, Thursdays 6:00pm-7:30pm
🗺 Location: Manhattan UWS
💰 Tuition: Sliding scale of $90-$1,350
📋 Apply: Here
About
A no-nonsense course training you to be powerful and make important things happen in service of a better world. Longtime friends Brian & Tyler will draw on their backgrounds in creating conferences, movements, organizations, and books to teach how to:
- persuade others to help you (without violating their autonomy)
- write opinion pieces for publications like The New York Times and The Washington Post
- secure press in places like TIME and The Atlantic
- release a book for publications like Penguin Random House and Harper Collins
- fundraise large amounts of money
- network with influential people
- write and deliver compelling speeches
- create an engaging brand and website
- and more
Each week you will learn and practice (by doing) a new skill and then apply it to a specific goal of your choosing (e.g. launch a movement, start a non-profit, form a business, become a writer, start a new career, create a documentary, become an influencer, etc.) By the end of the course you will have developed and presented a clear plan on how you will accomplish your goal.
Classes
Class 1:
Persuasion and Influence
Class 2:
Op-eds
Class 3:
Press
Class 4:
Networking
Class 5:
Fundraising
Class 6:
Public Speaking
Class 7:
Branding and Website Design
Class 8
Presentations
Instructors
Brian Kateman (Co-Instructor)
Brian Kateman is co-founder and president of the Reducetarian Foundation, a nonprofit organization dedicated to reducing consumption of meat, eggs and dairy to create a healthy, sustainable and compassionate world. He is the author of “Meat Me Halfway” (Rowman & Littlefield: 2022) — inspired by a documentary of the same name that was featured on The Tonight Show with Jimmy Fallon and is available for streaming on Amazon Prime, Apple TV, and Roku — and the editor of “The Reducetarian Cookbook” (Hachette Book Group: 2018) and “The Reducetarian Solution” (Penguin Random House: 2017). He is an adjunct professor of environmental ethics at Kean University and teaches environmental communications at Fordham and Hunter. His TEDxTalk, which is among only a few to be selected and featured on the TED website, has been viewed nearly one million times. He is a sought-after speaker and has delivered more than 100 speeches in countries all throughout Asia, Europe, and North America. Brian has written for The Atlantic, The Washington Post, TIME, The Los Angeles Times, Fast Company, NBC, and more, and his work has been covered by BuzzFeed, NPR, Forbes, and more. He has organized five conferences in New York, Los Angeles, Washington D.C, San Francisco, and Denver, each with more than 500 attendees. Brian lives in New Jersey with his wife Isabel, son Cameron, and rescue dogs Tobey and Cooper.
Tyler Alterman (Co-Instructor)
Tyler Alterman is a founder & artist who is interested in the research and advancement of the good life. Currently, he is a cofounder of Fractal University in New York. Previously he has built startups (Reserve, The Think Tank), grown social movements (Effective Altruism, Reducetarianism), run cognitive science research in and out of academia (Yale, UChicago, Metamorphic Group), and participated in a lot of weird performance art.
Code of Conduct
By taking this course, you agree to the following:
- Respect: Show kindness and consideration to everyone in the classroom, including the instructors, fellow students, and building staff.
- Participation: Contribute to class discussions and activities in a supportive manner.
- Punctuality: Aim to arrive on time for class to avoid disruptions.
- Consideration: Be mindful of how your actions may affect others, avoiding behaviors that may disrupt the learning environment.
- Professionalism: Demonstrate professionalism and kindness in interactions with others throughout the course.
The instructors reserve the right to remove any student who violates one or more these guidelines and disrupts the learning environment.